Entertainment
LIV Golf Faces Public Ridicule While Scottie Scheffler, Rory McIlroy Help PGA Tour Soar to Unexpected Heights
Can LIV Golf ever pose a real threat to the PGA Tour? Yes, Jay Monahan & Co. have been stressed about how to tackle the Saudi-based promotion. But, it has always been more of a preventive measure than a competitive solution. The fact is, the PGA Tour is far more successful than LIV Golf can ever be.
Yet, for a brief moment, there was a lot of unrest. The Tour had already been suffering from a drop in viewership. 2024 was a shocking season for the broadcasters of the PGA Tour as they saw an absurd change in the usual trend of TV ratings. The start of 2025 was not as promising as Jay Monahan & Co. would have hoped. They received a lot of backlash from the community and the sponsors for the lack of star power and entertainment in the events. But all that changed when Rory McIlroy, Jordan Spieth, and Scottie Scheffler came back on the course.
Scheffler had been absent due to a wrist injury related to the Italian Christmas tradition involving ravioli. Spieth was also recovering from his own problems with the wrist. McIlroy, on the other hand, was busy with his DP World Tour events. However, the PGA Tour’s numbers skyrocketed when the 3-star players joined the field at the 2025 AT&T Pebble Beach Pro-Am. The average viewership was steady at 3.3 million while the final day action went up to 4 million.
The same happened at the 2025 Genesis Invitational 3rd round when Scheffler and McIlroy were in the same group. The viewership jumped up as fans from all across the country tuned in to watch the world no. 1 and no. 3 in action together. Replying to Justin Ray’s tweet about the lineup, one fan also commented, “Ratings 📈 This is what I was talking about two days ago”. The phenomena was explained by Sean Zak of the Drop Zone podcast who stated “What delivers solid ratings is if there are PIP guys involved”. He was referring to the highest-ranked golfers on the PGA Tour’s Player Impact Program who are just as popular as they are successful.
The analyst stated that the “ratings go up” when influential and famous players like McIlroy, Scheffler, and Spieth are on the field. Josh Carpenter provided further evidence of the impact of the three golfers ranked high on the PIP table as he tweeted, “Golf viewership: CBS draws 3.4M viewers for Ludvig Aberg’s win in the Genesis Invitational, up 5% from 3.2M last year (Hideki). Prior two years: 3.4M (2023) and 2.6M (2022). Sunday’s 3.4M would be the most-watched non major since the 2024 Players (3.5M).”
Entertainment
Djokovic learns fate in new home as Sabalenka addresses behaviour
Express Sport brings you the latest tennis news from the Paris Masters.
We’re reaching the business end of the Paris Masters, as eight players become four in the French capital. Jannik Sinner is the overwhelming favourite to lift the trophy after Carlos Alcaraz was dumped out by Cameron Norrie in the Spaniard’s opening match. Norrie was then beaten by Valentin Vacherot, whose amazing 10-match winning streak at Masters 1000 level came to an end when he lost to Felix Auger-Aliassime.
Canadian star Auger-Aliassime will face Alexander Bublik in the semis. Bublik defeated Alex de Minaur, who is among those to have already qualified for the year-end ATP Finals. Sinner is through to his first Paris Masters semi-final after beating Ben Shelton. He’ll face defending champion Alexander Zverev, who survived a tough match against Daniil Medvedev.
Novak Djokovic is not involved in the Paris Masters, having decided to skip the event for the second year in a row, but he has learned his fate in the draw of next week’s ATP 250 in Athens. And over in Riyadh, the WTA Finals are about to get underway.
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