Entertainment
Aryna Sabalenka joins David Beckham in a business venture that could reap huge rewards
Several tennis stars have made hugely lucrative financial investments in recent years and now world No 1 Aryna Sabalenka has looked to join that club as she teamed up with football superstar David Beckham by backing all-in-one daily supplement IM8.
Sabalenka has become a shareholder in the brand fronted by former England captain Beckham, with her rising status as a global sporting superstar highlighted by the appeal she is now offering to brands looking to promote their products.
IM8’s decision to not only make Sabalenka as spokesperson for their brand but also offer her shares in the company confirms their eagerness to build a long-term relationship with the player who won the US Open for the second time earlier this month.
The health company was founded by Beckham and the biotechnology firm Prenetics and offers an all-in-one daily powder with 92 ingredients and capsules for cellular health.
The products are designed to simplify wellness by combining clinically validated science and nature-derived ingredients to support eight key areas of health, such as energy, immunity, and digestion, with Sabalenka confirming she has been impressed by the results.
“From the moment I first picked up a racket at six years old in Minsk, I’ve been on a relentless pursuit of excellence,” said Sabalenka.
“Every training session, every match, every tournament—it’s all been about pushing boundaries and finding that extra edge. As the current World No. 1, I know what it takes to compete at the highest level.
“It’s not just about talent; it’s about preparation, recovery, and fueling your body with exactly what it needs to perform.
“That’s why my partnership with IM8 isn’t just another endorsement—it’s a genuine part of my championship routine and the secret weapon in my arsenal.”
There has been plenty of debate around the numerous supplements being taken by tennis players, especially after men’s world No Jannik Sinner and six-time Grand Slam champion Iga Swiatek posted positive doping tests last year.
Sabalenka suggests IM8 can help her unlock her full potential, as she gave some reflections on her journey to the top.
“Tennis has been my life’s journey—from those early days in Belarus when my father first drove past those tennis courts, to becoming a Grand Slam champion and reaching world No 1,” she added.
“The path hasn’t always been smooth. I’ve faced setbacks, tough losses, and moments of doubt. But as I always say, “You have to fight till the end.” That fighting spirit has defined my career.
“When I’m on court, I’m not there to make friends. “I don’t want to be this friendly, happy person on court. I want to get the win, and then after the match, I know that I can be me.
“That competitive fire has driven me to four Grand Slam titles and multiple WTA 1000 victories. But behind that intensity is a constant search for ways to improve, recover faster, and maintain peak performance throughout a gruelling tennis season.
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Express Sport brings you the latest tennis news from the Paris Masters.
We’re reaching the business end of the Paris Masters, as eight players become four in the French capital. Jannik Sinner is the overwhelming favourite to lift the trophy after Carlos Alcaraz was dumped out by Cameron Norrie in the Spaniard’s opening match. Norrie was then beaten by Valentin Vacherot, whose amazing 10-match winning streak at Masters 1000 level came to an end when he lost to Felix Auger-Aliassime.
Canadian star Auger-Aliassime will face Alexander Bublik in the semis. Bublik defeated Alex de Minaur, who is among those to have already qualified for the year-end ATP Finals. Sinner is through to his first Paris Masters semi-final after beating Ben Shelton. He’ll face defending champion Alexander Zverev, who survived a tough match against Daniil Medvedev.
Novak Djokovic is not involved in the Paris Masters, having decided to skip the event for the second year in a row, but he has learned his fate in the draw of next week’s ATP 250 in Athens. And over in Riyadh, the WTA Finals are about to get underway.
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